PROJECT OVERVIEW
AVI Juices, an Orange County business specializing in cold-pressed fresh juices, has enlisted our expertise to create a comprehensive branding design identity. They deliver their products directly to local gyms and yoga studios, emphasizing freshness and health. This project, which falls within the consumer packaged goods (CPG) category, includes the development of a logo, a visual design system, detailed brand guidelines, and labels for their juice bottles. Our expertise in creating standout CPG designs will ensure that AVI Juices establishes a vibrant and cohesive brand presence that resonates with health-conscious consumers and sets them apart in the market.
COMPONENTS
- 1. Logo Design
- 2. Visual Design System
- 3. Branding Guidelines
- 4. Bottle Labels
OUR PROCESS
1. Logo Design
Objective: Create a memorable and impactful logo that encapsulates the essence of AVI Juices, reflecting their commitment to freshness, health, and quality.
Process:
- Research and Discovery: Engage with the client to understand their vision, values, and target market through detailed consultations.
- Concept Development: Generate multiple logo concepts that embody the brand’s identity, incorporating feedback from the client to refine the designs.
- Final Design: Select the most suitable logo concept and finalize the design, ensuring versatility for various applications.
Deliverables:
- Primary logo
- Secondary logo variations (e.g., horizontal, vertical, icon-only)
- Logo usage guidelines (color variations, minimum size, spacing, etc.)
3. Branding Guidelines
Objective: Develop detailed brand guidelines that ensure consistency and clarity in all brand communications and applications.
Process:
- Brand Definition: Clarify the brand’s voice, tone, and messaging through a collaborative process with the client.
- Guideline Documentation: Document all aspects of the brand’s identity, including logo usage, color schemes, typography, imagery, and tone of voice.
- Review and Finalization: Review the guidelines with the client and make necessary adjustments to ensure they meet the brand’s needs and expectations.
Deliverables:
- Brand voice and messaging framework
- Logo usage guidelines
- Color palette and typography guidelines
- Imagery and graphic elements guidelines
- Comprehensive brand guidelines document
2. Visual Design System
Objective: Establish a cohesive visual design system that reflects AVI Juices' brand values and differentiates them in the competitive CPG market.
Process:
- Visual Identity Workshop: Conduct a workshop with the client to define the brand’s visual style, including colors, typography, and imagery.
- Design Development: Create a comprehensive visual identity, including color palettes, typography styles, imagery styles, and graphic elements that align with the brand’s personality.
- System Guidelines: Develop detailed visual design system guidelines to ensure consistent application of the brand across all touchpoints.
Deliverables:
- Color palette
- Typography styles
- Imagery and graphic elements
- Comprehensive visual design system guidelines
4. Bottle Labels
Objective: Design eye-catching and informative labels for AVI Juices’ bottles that convey the brand’s commitment to health and quality, and stand out on the shelves.
Process:
- Concept Development: Develop initial label designs that incorporate the brand’s visual identity and convey key product information clearly and attractively.
- Client Feedback: Present label concepts to the client, gather feedback, and refine the designs accordingly.
- Final Design: Finalize the label designs, ensuring they are print-ready and meet all regulatory requirements for product labeling.
Deliverables:
- Initial label concepts
- Refined label designs based on client feedback
- Finalized, print-ready label designs
RESULTS
Are you in need of a thorough design system for your CPG product?